How are we rolling out this strategy?
50 Shades Green Program
We are proud to partner with the 50 Shades Green Program, and our goal is to achieve silver certification by November 2023, and gold certification by November 2024. We are working closely with the 50 Shades Green team to guide us in our sustainable practises and continuously improve our environmental performance. We will also engage with our guests and the wider community to raise awareness of sustainable practices and encourage sustainable behaviours.
Green Teams
Action starts on the ground, which is why our team members are crucial to the success of this strategy. On site Green Teams have been established across all venues, who have been provided with certified training and ongoing support to equip them with the skills and knowledge to drive sustainable practices across all areas of their venue’s operations. The Green Team are responsible for ongoing measurement and reporting on their venue’s performance and driving the green agenda amongst their teams.
Community Support
We recognise the importance of supporting our local communities as part of our wider sustainability policy. As well as sourcing produce and supplies locally wherever possible, we are working with our partners to reduce our carbon footprint along our entire supply chain through our procurement process, opting to work with suppliers who align on our sustainability initiatives. Through The Dean Hotel Groups Community, Arts and Cultural Strategy, we invest and support the communities in which we work through purchasing art, partnerships and sponsorships, providing spaces to create through The Dean Art Studio. Our Green Teams don’t shy away from getting stuck in, and can often be seen out and about in the community doing litter collections, planting, or supporting local initiatives.